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Advertising Minor

The advertising minor is designed to educate students about the major activities involved in the planning, design, integration and implementation of marketing communications programs. Courses include understanding consumer behavior, advertising and campaign planning, graphics design and copywriting and designing and writing on the Web. Familiarity with these activities helps to prepare students for careers in advertising agencies, marketing positions in private, nonprofit, and government organizations, as well as careers in public relations firms.

This minor cannot be combined with the Marketing major.

Requirements

The advertising minor consists of the following five courses:

* Free waiver examinations are available for "testing out" of these courses. Contact your advisor or the College of Management Advising Center for information.





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