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Articulation agreements with this BAS program are currently under review.

Learn about the planning, design and implementation of marketing communication programs. Students completing this program may be qualified for creative positions as well as for account management positions in advertising and marketing agencies and in marketing and advertising departments in organizations. Our BAS degree has articulation agreements with many Minnesota colleges.

You will also:

  • Learn strategic management principles
  • Understand the importance of consumer behavior theory and how consumers process advertising and marketing messages
  • Learn about writing and designing for the Web

This BAS program is designed to build on specific, related, AAS programs offered primarily by technical colleges. Therefore, this BAS is only available to students who have completed related AAS programs approved by an official articulation agreement between Metropolitan State and the college offering the AAS degree. Students may use up to 40 credits of technical coursework toward the 120 credits required for this BAS program. Students are encouraged to complete MIS 100, Math 115 and Stat 201 or equivalent courses as part of their AAS degree in order to stay within the minimum of 120 credits to graduate with a bachelor's degree.

Check the Minnesota Transfer Articulation Agreement webpage to determine if your school has a current articulation with Metropolitan State.

Get more information about the Advertising & Business Management program

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