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Summer and Fall 2025 Registration window opens March 17.
Metropolitan State University (Home)

DBA 725 Seminar in Marketing

This DBA Marketing Seminar course is designed to provide a deep dive into marketing theories, research methodologies, and historical trends that have influenced marketing thought and practice. This course will be conducted as an interactive marketing seminar. Students are expected to take an active role in each session, discussing assigned readings, critically evaluating their contributions, and identifying gaps in the current literature.
4 Graduate credits

Effective May 6, 2025 to present

Learning outcomes

General

  • Describe a holistic overview of marketing theories and explain their role in shaping marketing research.
  • Analyze gaps in existing theoretical frameworks in marketing research.
  • Compare various research methods used in marketing.
  • Design original research projects, incorporating appropriate marketing theories and research methods to contribute to the field.