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MIS 685 Data Mining Tools

This course introduces how analytics and Data Mining tools can be used to solve business problems like Best Next Offer, Customer Retention, Customer Potential Life Time Value estimation, Market Basket analysis, etc. This course gives students an opportunity to exercise advanced Data Exploration and Mining software. Introduction to Data Mining tools/solutions evaluation is also part of this course.
2 Graduate credits

Effective August 24, 2002 to present

Learning outcomes

General

  • Explain how data mining tools can be applied to address specific business problems such as Best Next Offer, Customer Retention, Customer Potential Lifetime Value, and Market Basket Analysis.
  • Utilize data mining techniques to extract actionable insights from complex datasets.
  • Implement various data exploration methods to identify patterns and trends relevant to business decisions.
  • Assess different data mining tools and solutions based on their features, effectiveness, and suitability for solving specific business problems.
  • Apply statistical and computational methods to refine data analysis and enhance the quality of insights derived.
  • Interpret the results of data mining analyses to make informed business recommendations.

Fall 2024

Section Title Instructor books eservices
21 Data Mining Tools Stone, Scott Thomas Books for MIS-685-21 Fall 2024 Course details for MIS-685-21 Fall 2024

Spring 2025

Section Title Instructor books eservices
50 Data Mining Tools Stone, Scott Thomas Books for MIS-685-50 Spring 2025 Course details for MIS-685-50 Spring 2025